Before starting any project, I begin by researching and identifying key issues. With Penny Airline, I explored how budget airlines manipulate consumer expectations through misleading pricing, hidden fees, and compromised service. This set the foundation for a critical design approach.

I analyzed marketing strategies used by low-cost carriers, studied customer complaints, and examined psychological pricing tactics. This research helped me craft a satirical branding strategy that mirrors real-world airline industry practices while exposing their flaws.

To communicate my critique effectively, I developed Penny Airline as a fully fleshed-out fictional brand. From its too-good-to-be-true fares to a frustrating booking process, every touchpoint was intentionally designed to lead audiences through a journey of realization.

I created a bold, inflated typography system and exaggerated promotional materials to mimic budget airline aesthetics. The website was designed to be both visually striking and subtly misleading—playfully engaging users while revealing the hidden costs of “cheap” travel.

The final project was not just about creating a fictional airline but about sparking dialogue on consumer habits. Penny Airline challenges people to rethink what they value in a service, proving that branding isn’t just about selling—it’s about shaping perceptions and inspiring change.

This structure effectively showcases your thinking process, research depth, and execution skills in a way that aligns with your conceptual approach to design. Let me know if you’d like any refinements!